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The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.

At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions.  Marketing With Strategic Empathy explains how to:
-design and implement Strategic Learning Journeys
-implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis
-empower managers with team-based skills for activating learning
-develop video and multimedia story telling skills for communicating Strategic Learning and other strategies to stakeholders

The book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization.

• Sales Rank: #1509293 in Books
• Published on: 2016-08-28
• Original language: English
• Dimensions: 9.21" h x .54" w x 6.14" l, .0 pounds
• Binding: Paperback
• 256 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
How and why Strategic Empathy® can enrich all human relationships
By Robert Morris
At least since the bazaars in the ancient world, the basic purpose of marketing has remained the same: to create or increase demand for the given offering. As I began to read this book, I was again reminded of Dan Goleman’s research on emotional intelligence as well the relatively recent transfer of power during purchase decisions to the consumer. Also, we now have a much greater understanding and appreciation the impact of emotions during the purchase-decision process. Moreover, the business world today is more volatile, more uncertain, more complex, and more ambiguous than at any prior time that I remember.

This is what Claire Brooks has in mind when observing, “The challenge facing organizations now is how to equip managers, employees and other stakeholders with a new mindset and skills for a new paradigm. “The idea of Strategic Empathy® was developed in my consulting practice. At its core is the idea is that the idea of empathy with consumers, customers or service users can be learned as a form of ‘muscle memory’ which facilitates flexible strategy formation and activation.”

In this book, Brooks explains how managers in almost any organization (whatever its size and nature may be) can use Strategic Empathy® processes and tools “to learn, activate and communicate deep insights and strategies for success, not only with consumers and customers but with all the organization’s stakeholders.”

Basically, the material in her book will help her readers master and manage what could be characterized as “people power,” beginning with their own.

These are among the several dozen passages of greatest interest and value to me, also listed to suggest the scope of Brooks’s coverage:

o Shaping and reshaping marketing strategy (Pages 4-7 and 53-66)
o Strategic Empathy (14-18)
o Framework One: emotions (22-28)
o Framework Two: needs, goals, and values (28-29)
o Framework Three: culture (29-34)
o Framework Four: decision-making (35-40)
o Differentiated brand positioning (56-61)
o Strategic Empathy Process for marketing strategy formation (71-90)
o Phase One: Immerse in then consumer’s world (79-83, 91-123, and 124-155)
o Deep Visualization (133-137)
o Metaphor elicitation (139-145)
o Activate insights into strategy (157-177)
o Step 2: build fresh consumer or customer insights (163-165)
o Inspire: communicate strategic learning (179-210)
o Strategic story-telling, not presenting (183-192)
o Video production guidelines (194-207)
o Strategic Empathy Process: Non-profit organizations (211-230)
o Show the Strategic Empathy Process works in a non-profit (215-225)

As Dan Goleman explains, "In 1990, in my role as a science reporter at The New York Times, I chanced upon an article in a small academic journal by two psychologists, John Mayer, now at the University of New Hampshire, and Yale’s Peter Salovey. Mayer and Salvoes offered the first formulation of a concept they called “emotional intelligence.” He has since developed the concept in much greater depth, suggesting (in an article in 1999) that there are five components of emotional intelligence and one of them is empathy, “the ability to understand the emotional makeup of other people. A skill in treating people according to their emotional reactions. Hallmarks include expertise in building and retaining talent, cross-cultural sensitivity, and service to clients and customers.” You may also wish to check out mirror neurons that “mirror” the behavior (especially body language) of others.

I mention this because empathy can be a critically important factor in all human interactions. For example, according to Nicholas Webb in What Customers Crave, “Most companies haven’t transitioned from their customer service-industrial service complex past to today’s connected world. They’re still stuck in the old ways, the old mindsets, of customer service. They’re still [begin italics] internally [end italics] focused on profit, rather than [begin italics] externally [end italics] focused on the only thing that matters – the customers and [begin italics] what they love [end italics] and [begin italics] what they hate [end italics]. You must lean into the new customer experience to succeed.”

Presumably Brooks would respond, “It is one thing to understand what consumers love and hate. It is quite another to reassure them that you have that understanding and will always do all you can to serve their best interests. Empathy gives credibility to such reassurances.” In this context, I am again reminded of Maya Angelou’s observation, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

I commend Claire Brooks on the abundance of valuable information, insights, and counsel that she provides in this book. It is important to note that, however different they may be in most respects, all of the companies annually ranked most highly admired and best to work for are also annually ranked most profitable with the greatest cap value in their industry segment have culture within which empathy is a core value, not only in relationships with customers but also in relationships between and among those who comprise the workforce. That doesn’t happen by accident.

1 of 1 people found the following review helpful.
Great book for understanding marketing on a deeper level...
By Charles Franklin
From my review on Small Biz Trends:

"The best part of Marketing With Strategic Empathy is the recognition that there is a deeper insight into the marketing process. The influences that drive a person to make a purchase do not easily fit into a marketing funnel or data chart and should be recognized. That is a hard thing for many marketers to understand, especially in this age where the pressure is to go even more technical.

Marketing with Strategic Empathy does a great job of presenting a more integrated approach. It has a similar philosophy to Small Data: The Tiny Clues That Uncover Huge Trends, but it provides a better methodology for uncovering the “small data”. The problem, though, is that the book’s focus on immersive research may present a small business with challenges without more instruction on how small businesses can tailor this phase for their budget and resources."

0 of 0 people found the following review helpful.
Excellent
By Autamme_dot_com
Know your customer is a very old maxim but in today’s business world you really should try and know as much about your customers, whether prospective or actual, as possible. You might not know so much about them on an individual level as you may desire, but you should try and get as much insight as you can, allowing your marketing efforts to appear more focussed, personal and empathetic.

This book sets out to make every reader a master strategist, no matter their role within a company, delivered through a practical approach to help gain a deeper understanding about the functional, emotional and cultural drivers of customers and help get the company to meet or satisfy their needs. Clearly the approach can vary between companies and their target groups. Selling condoms is going to be different to selling luxury motor cars or financial services. What works in Finland may be different to Fiji.

The author believes that traditional models of strategy planning and market research are less valid today because of the rapid pace the modern business world operates in. New strategies and approaches are necessary.

This is a deep, challenging read that can yield a lot of benefit if you are prepared to put in the spade work. The author brings to the fore over 50 case studies from her consulting practice and provides an insight into Fortune 500 companies and their specific needs as well as the skills and techniques that they have used to develop top-rate, winning marketing strategies. You need to set aside time to really focus on this book and savour its messaging before you can seek to implement it in your own enterprise. Attempt to short-circuit matters at your peril.

The astute reader will find that they get a lot more out of the case studies than just marketing-related information! This was a great bonus for an information junkie and a lot of useful knowledge can be stored up for future exploitation. As befits a book of this kind, there are extensive notes and source references, although some sources may be less accessible such as those from the author’s own company and thus this may be slightly counterproductive or frustrating!

This book clearly isn’t for everybody, even though a lot of its observations may well be apposite, yet for those who have top-level marketing and sales responsibilities this could be a veritable goldmine and “must read”.

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[H337.Ebook] Download PDF Business Intelligence: Data Mining and Optimization for Decision Making, by Carlo Vercellis

Download PDF Business Intelligence: Data Mining and Optimization for Decision Making, by Carlo Vercellis

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Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made.

Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence.

This book:

• Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence.
• Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation.
• Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies.
• Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions.

This book is aimed at postgraduate students following data analysis and data mining courses.

Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.

• Sales Rank: #2320842 in Books
• Published on: 2009-04-20
• Original language: English
• Number of items: 1
• Dimensions: 8.92" h x 1.02" w x 6.00" l, 1.35 pounds
• Binding: Paperback
• 436 pages

From the Back Cover
Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made.

Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence.

This book:

• Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence.
• Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation.
• Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies.
• Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions.

 This book is aimed at postgraduate students following data analysis and data mining courses.

Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.

About the Author
Carlo Vercellis - School of Management, Politecnico di Milano, Italy

As well as teaching courses in Operations Research and Business Intelligence, Professor Vercellis is director of the research group MOLD (Mathematical Modeling, Optimization, Learning from Data). He has written four book in Italian, contributed to numerous other books, and has had many papers published in a variety of international journals.

Most helpful customer reviews

11 of 13 people found the following review helpful.
The missing link
By Analytics
As a CTO of a company that develops machine learning software(Analytics 1305), I always find it challenging to convince business people about the value of machine learning. Even the scientists in Business intelligence, mainly statisticians, find it hard to understand what machine learning can do. This is because in order to make a connection of their background to machine learning they need to put a lot of effort to read one of the bulky machine learning books. This is not easy since scientists in business intelligence are super busy and they don't have the time to read machine learning theory and translate it to their language.

This book bridges the gap. It speaks the language of machine learning with the "accent" of business intelligence/(industrial and systems engineering). It has helped us tremendously to educate and market our clients about the value of machine learning. It has also helped us (machine learning people) to understand better the business intelligence area. There are a lot of books that talk about analytics/data mining in a very high level. This one talks about the stuff that actually work and have made netflix, amazon, google and yahoo successful companies. I highly recommend this book.

I would also like to note that the editor has done a very good job in the typesetting.

0 of 0 people found the following review helpful.
Fast Delivery
By MalMurph
I got this for personal reading. It is very comprehensive and great for any type of skill level! I highly recommend

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[I180.Ebook] Download PDF Flourishing: Why We Need Religion in a Globalized World, by Miroslav Volf

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A celebrated theologian explores how the greatest dangers to humanity, as well as the greatest promises for human flourishing, are at the intersection of religion and globalization

More than almost anything else, globalization and the great world religions are shaping our lives, affecting everything from the public policies of political leaders and the economic decisions of industry bosses and employees, to university curricula, all the way to the inner longings of our hearts. Integral to both globalization and religions are compelling, overlapping, and sometimes competing visions of what it means to live well.
 
In this perceptive, deeply personal, and beautifully written book, a leading theologian sheds light on how religions and globalization have historically interacted and argues for what their relationship ought to be. Recounting how these twinned forces have intersected in his own life, he shows how world religions, despite their malfunctions, remain one of our most potent sources of moral motivation and contain within them profoundly evocative accounts of human flourishing. Globalization should be judged by how well it serves us for living out our authentic humanity as envisioned within these traditions. Through renewal and reform, religions might, in turn, shape globalization so that can be about more than bread alone.

• Sales Rank: #274656 in Books
• Published on: 2016-01-12
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.06" w x 6.13" l, .0 pounds
• Binding: Hardcover
• 304 pages

Review
“Volf brilliantly weaves several strands of argument into an ambitious brief for the positive functions of religion in today’s global village, where the negative consequences of religion are too often written in the blood of innocents.”—Publishers Weekly, starred review (Publishers Weekly)

"Volf convincingly tackles one of the most important issues of the twenty-first century: how we can have a peaceful religious pluralism together with healthy globalisation. He not only gives the facts and analyses the situation perceptively, he also has the depth of understanding of a range of religions to produce a practical way forward that is both realistic and attractive."—David F. Ford, University of Cambridge
(David F. Ford)

"Miroslav Volf's prophetic voice brings a new perspective to the question of what it means to live the good life in a world shaped by globalization."— John J. DeGioia, Georgetown University (John J. DeGioia)

“In Flourishing, Miroslav Volf offers us an enthralling analysis of the mutual interplay between globalization and the world’s great religions, along with an inspiring vision of how great faiths can be enlarged rather than threatened by diversity. An outstanding and timely work by one of the great theologians of our time.”—Rabbi Lord Jonathan Sacks (Rabbi Lord Jonathan Sacks)

“The contemporary globalized world offers a bewildering scene: horrifying acts of religious hatred and cruelty exist alongside zones where people of different religions live in unprecedented mutual respect, even friendly exchange. Digging deep into the sources of his own, Christian faith, Volf offers an insightful and penetrating answer to both these questions.”—Charles Taylor, McGill University (Charles Taylor)

“Make no mistake: everyone who cares about either the church or the world should read this book.”—Greg Forster, Gospel Coalition (Greg Forster Gospel Coalition)

“This is a powerful book. It offers a strong critique of attempts to merge religion and politics, even as it affirms the need for public engagement in pursuit of flourishing of the entire creation. Take and read. It’s that important! In this book a path toward peace is revealed.”—Robert D. Cornwall, Englewood Review of Books (Robert D. Cornwall Englewood Review of Books)

“Insightful, far-ranging, and timely . . . deserves to be widely read.”—Don Schweitzer, The Ecumenist (Don Schweitzer The Ecumenist 2016-08-04)

From the Author
From Miroslav Volf's Flourishing:
 
Despite his fierce anger against God for letting him suffer in a communist labor camp as an innocent man and a socialist, my father, at the time a teenager on the brink of death, embraced faith in God—as he tells the story, it was God who embraced him!—and ended up a Pentecostal believer. The family into which I was born was a faith-island, an austere but beautiful and nurturing social microenvironment. With my first cry as a newborn, I learned that not all forms of religiosity are “religions” in the pejorative sense—mind-shutting and freedom-trampling cultural edifices used as instruments of social control.
 
The Pentecostal movement started some forty years before my father’s conversion, in Los Angeles, 6,318 miles as the crow flies from the camp where he, a 45-kilogram man, was condemned to carry 80-kilogram sacks on his back. Pentecostalism’s founder was William Seymour (1870–1922), a black man and the son of former slaves; he was in charge of the multiracial and multiethnic mother congregation from which Pentecostalism spread worldwide. Seymour’s faith became my father’s faith because a Slovenian migrant worker had converted in the United States and returned back home to spread the good news. Within a single century, the faith of a downtrodden black man from the New World had engulfed the entire globe, shaped the lives of more than half a billion human beings, and garnered the sympathies of prominent religious leaders like Pope Francis. Earlier and closer to home, it delivered my father from death and made him into a new man.

About the Author
Miroslav Volf is the Henry B. Wright Professor of Theology at Yale University and the author of several books, including Exclusion and Embrace, winner of the Louisville Grawemeyer Award in Religion.

Most helpful customer reviews

14 of 14 people found the following review helpful.
Incredible Take On the Need For Religion Today
By Vincent
The recent publication of this book came from years of research and an initiative of the Tony Blair (former UK Prime Minister) Foundation on faith and globalization. Miroslav Volf, one of the foremost theologians alive today, attempts to tackle the defining phenomena of the world today: globalization. I cannot say there has been a book that I’ve been more excited to read recently than this one. Volf is surely evidence for the possibility of academic theologians making a real difference in the world and not getting overly bogged down in academic debates only a few will benefit from. I applaud Volf for all the hard work and research that went into this book, and due to its breadth, my review will be quite basic as I am unable to give an account here of all the steps within Volf’s argument.

We are all aware that the world is becoming increasingly more connected – with international trade, transportation, and modern telecommunications – and that this occurrence has had both positive effects (e.g. increasing cooperation among nations) and negative (e.g. exploitation of the “third world,” or environmental degradation). As human civilization continues to become more and more “globalized,” what role might religion play? This is the question that Volf seeks to answer, positing that religions are necessary in the face of the many problems created by globalization (though he is far from thinking of religion merely instrumentally).

Volf begins by describing many of the key features of globalization: high levels of interconnectivity, interdependence, “shrinking” of the world, accelerating technological advancements, etc (p. 35). He points out that many world religions are connected with globalization processes; think Christianity’s spread in the Roman world. In fact, world religions are arguably, due to the content of their faith and the desire to evangelize, the original “globalizers” (p. 39). Yet today, it is the market, or the economy, that is the central factor of globalization. Volf argues that the market is NOT value neutral (whether its proponents realize this). In face of the reality of the effects of the global market, how might religions provide critiques or offer up an alternative? For Volf, religion’s primary usefulness (in this case) is an advocacy for social justice and a vision of flourishing human life. Religions have always been the main proponents of a wholesome vision of human life (p. 45). The goal of this interaction between religions and globalization is not, however, one merely of conflict; rather, religions can work for transformation wherever globalization falls short.

Likewise, Volf thinks that religions’ insistence on the transcendent realm of life is one of the major things globalization lacks. Without a true humanity, what good are material gains anyways? For religion, the material world is subordinate to transcendent values or aims (even though both are necessary and good). All religions teach that one cannot be satisfied only with material goods. Moving forward, Volf identifies the challenge as “Religions can shape globalization only if they resist being made its mere instruments, remain true to their universal visions of flourishing, and learn how to promote their competing visions in a constructive way” (p. 58).

Contrary to the secularization thesis (i.e. the world is becoming less religious), religions are thriving in the twenty-first century. Religious people are increasing in both absolute and relative terms across the globe (p. 62). Further, religions are becoming more publicly active rather than merely reduced to individuals’ private lives. Also contrary to a popular stereotype of religion, they are not escapist, that is, they do not only try to get their adherents to disregard the world and hope for a spiritual “heaven.” The normative claims each religion make call for a transformation of society and the shape of an individual’s life. Religions offer a way of living ordinary life in the light of the transcendent (p. 72). Religions need not compete with material accounts of the world (to think so would be to misunderstand the role of religion). To summarize, Volf writes, “Accounts of the good life are the most important gifts world religions can give to the world” (p. 75).

However, Volf does recognize the malfunctions, both historical and presently, of religions when their followers use them to oppress others or legitimize violence. This primarily happens when a religion is identified with a particular state/politics (this also harms religion by making it merely a tool of the state). Identifying a political goal with a religion is grounds for disaster, and political pluralism actually (perhaps surprisingly) allows religions to be themselves much more faithfully than when they were put in service of the state (p. 86). In judging religion, we cannot do so by determining the amount of material prosperity they provide, but rather through a more wholesome lens to the degree they allow human lives to flourish.

After deploying the concepts that provide Volf’s theoretical framework, he goes onto to discuss how religions can foster a world of respect for others. Though religious (and political) intolerance are on the rise, religions actually have internal reasons for pushing against intolerance. Religions do make universal claims (and therefore seem to be a good candidate for intolerance), yet the centrality of love makes this quite undesirable on the part of religions. All the major religions decry against coercion and instead value inner persuasion to its various truth claims. For Volf, however, this tolerance does not only imply religious freedom (or freedom of conscience more broadly) but also that adherents of one religion should respect adherents of another.

Volf argues that religions are in tension with themselves when they deny others the freedom to practice their own religion. He thinks this because, like John Locke, he believes the transcendent call to faith is personal and calls individuals to be capable of answering it without coercion. Likewise, the practices associated with each religion should be free (and not merely the beliefs). A failure to make this the case is a wrong conflation of religion and politics (p. 113). More broadly in terms of respect, Volf argues that the rule to love others should determine our attitudes towards them (and their religion, if not shared by ourselves). Because all religions have an enormous interest in the truth, they should at least be interested in the universal truth claims of religions other than themselves. Volf lays out a guideline for interaction in which other religions are granted an assumed value or worth. The other major world religions likely have some important things to say about life! Yet, one way to respect another religion is to critically engage its truth claims (and thereby show that it is worthy of critical engagement and not immediate dismissal). Overall, it is possible to respect other religions’ potential to help people become better human beings.

From the political side of things, Volf thinks it is impossible to either exclude religion (at least in a globalized world) or to make a single religion the state religion (this is inconsistent with religion). The former because religions are not private and one cannot convince the religious to exclude themselves (or their ideas) from the public sphere; the latter because it goes against the charge to love one another.

Miroslav Volf then dedicates a chapter to the topic of religious exclusivism (my religion is the true religion) and political pluralism (characterized by an exchange of ideas, democracy, and debate). The question is whether exclusivistic faiths (that is, all major world religions) can support the project of political pluralism that is necessary for a globalized world. (The opposite of these categories are religious pluralism – all roads lead equally to God, and political exclusivism – totalitarian regimes and one-sided government.) Though critics may argue that the universal nature of religions (or their appeal to a single revelatory authority, e.g., the Quran or the Bible) force them to support political exclusivism, the opposite is actually the case.

By critiquing Jean Jacques Rousseau and looking at the historical case of Roger Williams (Puritan founder of Rhode Island), Volf defends the idea that religious exclusivists can easily support political pluralism. Williams, as a Puritan was perhaps the most extreme example of a religious exclusivist, yet he was one of the pioneers of political pluralism. He was banished from the Massachusetts Bay Colony for not supporting the local government’s enforcement of religious teaching. Williams even went on to say that it was God’s will that all people should be allowed the freedom of conscience and that they should never be forced to accept or act in accordance with a particular religion. As one example among many, political pluralism was actually born out of religious exclusivism. “The reasoning was not ‘because faith is supremely important, we must impose it’ but ‘because faith is supremely important, all human beings must be allowed to live by the faith that they hold true.'” In fact, many religious virtues – love, respect, civility, reasonableness – are also conditions for healthy political pluralism.

In the final chapter, Volf tackles the issues of conflict and violence as they pertain to religion and globalization. Globalization has created many of the conditions for peace and has contributed to the decline of relative violence throughout history. Yet, this “peace” has often been created through violence. There is now extreme wealth inequality, and many countries are being exploited. These negatives are often created by an over reliance on seeking material prosperity. This, for Volf, is an area religion can help. The major world religions all teach contentment with material goods and this will remove a lot of the conditions for future conflicts if people were more religious and content.

Even in the absence of physical violence, there remains a global need for reconciliation. Globalization forces a choice to reconcile or not because people are forced to live much closer to others they may hate or disagree with. Long gone are the days when we can completely just ignore our “enemies.” Religions help us to reconcile because they value the truth, helping us to remember wrongs suffered rightly. They also teach to forgive and that revenge is self-defeating and only contributes to further violence. Though religions are bound to come into conflict (at least ideologically) this need not require violence if all sides use the visions of their respective religions faithfully to articulate to the world their own visions of flourishing.

In summary of the main arguments, Volf writes, “The argumentative thread of this book has been that globalization stands in need of the visions of flourishing that world religions offer, and that globalization and religions, as well as religions among themselves, need not clash violently but have internal resources to interact constructively and contribute to each other’s betterment (p. 206).

Volf writes as a Christian theologian. Nonetheless, he is surprisingly knowledgeable (due to his social connections) of the facets of the other world religions, and therefore this book is broad enough to apply globally and not just in a Christian area. The few critiques I had of this book were mostly in the realm of how Volf thinks his argument will actually affect the world. It is difficult to imagine heads of state and ordinary citizens across the world widely deploying his guidelines and theories regarding religions’ role in the world. Volf is very influential, but not quite that much. However, this book, in my mind, functions primarily as a conversation starter in the field and not necessarily the final end-of-story solution to all the world’s problems (does such a thing even exist?).

I would recommend this book to literally anyone. One does not need to be versed in religious studies or theology to comprehend or benefit from the arguments of this book as Volf writes here in an essay format for all. True to his word in this book, I hope that Volf soon publishes his own account of Christianity’s vision for the good life. Now that will be a volume I’d be even more eager to read than this one.

4 of 4 people found the following review helpful.
Globalization requires attention to religion.
By Adam Shields
I have appreciated Volf especially with his work around grace and reconciliation. His book Free of Charge: Giving and Forgiving in a Culture Stripped of Grace is excellent. And while it is still on my to read list, his 1996 book Exclusion and Embrace: A Theological Exploration of Identity, Otherness and Reconciliation is considered a modern theology classic by many (and named as one of the 100 most important books of the 20th century by Christianity Today.)

Volf was originally a Trinitarian specialist. But his biography has impacted much of his work over the past 10 years. Volf grew up in the former communist Yugoslavia. Communism, then the fall of communism and then the breaking apart of the country amid war and ethic tensions moved his focus to reconciliation, politics and interfaith religious issues.

Volf has a strange religious background. He grew up in officially godless communism, but his parents were Pentecostals. His country of origin was dominated by a mix of Roman Catholic, Eastern Orthodox Christians and Muslims. He earned two PhDs under the German Lutheran theologian Jurgen Moltmann. He came to the US and taught at the evangelical Fuller Seminary before moving to Yale, and now identifies as Anglican. But Flourishing largely comes out of several years of jointly teaching a class on globalization and faith with Tony Blair (who converted to Roman Catholicism after leaving office as the Prime Minister of the UK).

Flourishing is both fascinating and feels like I have read the book before. Several other books have made cases for paying more attention to religious issues in international affairs or politics. And there is a long history of books that point out the limitations of our current democracy and economic systems in achieving morality and justice. And the concepts around the need for pluralism in a globalized world felt very well trod.

Despite previously covered ground, I do think Flourishing is a book worth reading. Miroslov Volf is calling on religious groups to step up and act right in a pluralistic world because the world needs the input of religious voices. Right now democracy and capitalism have won the day, but neither, without the influence of religious voices, can inherently move us to a more moral world. Democracy is limited to the morality of the voters and elected officials. Immoral officials and/or ignorant, cynical or prejudiced voters will trample the rights of the minority. As Volf rightly notes, the problem in the middle east is not just violent dictatorships, but constitutional democracies that are making choices that are not pluralistic.

Volf is particularly talking to other Christians in this book. He is trying to make the case that we as Christians should embrace political pluralism. But he distinguishes political pluralism from religious pluralism. This is one of the areas where I think Flourishing is unique. He has a grid of religious pluralism and exclusivism and political pluralism and exclusivism. Volf thinks the healthiest place is where political pluralism and religious exclusivism intersect. The political pluralist embraces the rights of everyone, is outward looking to the rest of the world, but also is held up by moral stamina that comes from religious exclusivism.

Interestingly, he specifically cites the right of the religious right in the United States as an example. Citing training from religious right groups like Focus on the Family, he shows that the moral underpinning of their religious exclusivism undergirds their political action, which is inherently pluralistic. In a diverse world, no one group can make a case for particular actions relying solely on their religious language, but they must also work on adapting their argument to a secular public or a public that has different religious values than their own.

Reconciliation, because it has such a big role in Volf’s work is also brought up in Flourishing (quite rightly.) Volf makes the case that while many wars and other conflicts are rooted in religious difference, religion as a whole has championed peace. And while it may not feel like it, we are living in one of the most peaceful periods of history, in large part because of the role of religions. Volf really does speak about the important role of reconciliation better than almost anyone I have read.

On the whole, part one felt mostly like old material. Part two mostly felt like it was fresh because even when using material from others it was in unique ways. The epilogue felt like a missed opportunity because it was at the end. I think introducing some of those concepts earlier would have been helpful (especially the personal stories). But also the epilogue introduced several areas that Volf will work on in the future.

One significant area that I wish has been addressed directly, is what to do with the religious anti-pluralists. Volf is not a fan of the fundamentalist elements in many religious groups that are anti-pluralist. But they are not insignificant groups and this is an area that I think that many pluralist advocates have not addressed. I asked the same question in grad school when theologian and political theorist Jean Bethke Elshain was a guest lecturer in one of my classes back in 1995 or so. Her answer was that we should just ignore those religious minorities that refuse to engage with the broader society. But I think that is partially how we create angry backlashes. There is a limit to how far people will be willing to feel alienated. At some point those religious minorities will either grow large enough or angry enough that the backlash is felt. Volf and other theorists need to also need to think about how to engage the reluctant to avoid that backlash that potentially will destroy the pluralist democracies that Volf and Elshain and others are encouraging.

I listened to this on audiobook. The audiobook was well narrated but I would like to re-read it in print.

2 of 2 people found the following review helpful.
mandatory
By William S Jamison
Very timely and beautifully argued this book approaches the issue of how religion is necessary but how the pitfalls of competition might be avoided by setting some rules for respect and mutual recognition. Wonderfully thought out and clearly described analyses of what religion is, the kinds and conflicts between them, how important they are to the social structure, what might be done in order to more peacefully form a United Nations like relationship between the world religions and solve some of the serious crises we face. This book should be mandatory for all thinking human beings and even some non thinking ones.

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[Y554.Ebook] Ebook Download Guide to Score Study for the Wind Band Conductor, by Frank Battisti, Robert Garofalo

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(Meredith Music Resource). This outstanding "one-of-a-kind" text was designed to assist the conductor in achieving a personal interpretation of music.

• Sales Rank: #426569 in Books
• Brand: Brand: Meredith Music
• Model: 1059173
• Published on: 2000-03-01
• Released on: 2000-03-01
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .31" w x 8.50" l, .83 pounds
• Binding: Paperback
• 128 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

46 of 47 people found the following review helpful.
Well written guide to score study!
By cbh0089@garnet.acns.fsu.edu
Guide to Score Study for the Wind Band Conductor by Frank Battisti and Robert Garofalo
Guide to Score Study for the Wind Band Conductor by Frank Battisti and Robert Garofalo is well written book that details a comprehensive method of score study. The authors conceived the text with the intention of filling a void of references on the subject. Most texts written about conducting go into detail about developing the physical skills of the conductor. Fine examples of conducting texts include Elizabeth Green's The Modern Conductor and Donald Hunsberger's The Art of Conducting. These references, while invaluable, have very few pages committed to the art of score study. Battisti and Garofalo in their surveying of young conductors discovered that most novices learn the technical aspects of conducting before they learn an approach to studying the score. These students, they discovered, rarely realize a score with interpretive intent. The young conductor typically consults recording references or bases interpretation on prior school band experience. The guide is written with the music education student in mind and is designed to provide valuable first hand experiences as well as a step by step process approach to score study.
Every chapter in the systematic process begins with a quote from a prominent historical musician. The statements provide the reader with a sense of induction into the greater world of music making as a scholar of the score. After a brief overview and introduction in chapter one, the second chapter introduces the initial step of becoming familiar with the score. The process is divided into three parts, a reading of the printed references provided in the score, an assessment of the facts appearing on the first full page of printed music and a cursory look at each page of the manuscript. After a detailed description of the process, the authors furnish an exercise in applying the method to a full score. The score chosen by the writers is Percy Grainger's Irish Tune from County Derry. An additional illustrative device called "A View From Within the Mind" invites the reader to read the thoughts of hypothetical conductor as he/she approaches the score for the first time.
The third chapter and second step in the method is to read the score at a tempo that will allow the student to hear the music without stopping. The reader is encouraged to permit their creative imagination to surface naturally. Score memorizing, utilizing the piano, or listening to recordings of the composition is discouraged. After this initial reading, the reader is advised to reflect on sections of the music in his mind without consulting the score. Application exercises are provided followed by thought provoking questions for self-evaluation and discovery.
The third step initiates the technique of intensely analyzing the score. Battisti and Garofalo give an exhaustive list of specific components of musical composition to examine. The conductor, after completing the detailed examination, assesses the overall structure of the work. The construction of the large form is studied in the context of the micro components. The authors then encourage the reader to develop a flow chart of the composition. An illustration of the process is provided using the Irish Tune score and excerpted analysis notes from the authors' hands.
The final step, described in chapter five, is a synthesis of the knowledge acquired from the application of the preceding sections. Tempos, phrasing, dynamics, color, texture, the composer, historical context, and the style period are all taken into consideration. The utilization of information synthesis to create interpretation is applied to the Grainger score. The hypothetical conductor returns and the final creative stage is demonstrated. The interpretive analysis of Irish Tune is included in a narrative and in the included full score. The chapter ends with a quiz for the reader and a summary of the entire score study process.
The appendix in the book includes several valuable references and resources. A section on instrument transpositions and clefs is provided. Several score examples, referred to throughout the guidebook, offer opportunities to practice the various steps in the procedure. A detailed reference list, a well-written biographical sketch, and other Percy Grainger materials fill the final pages of the section.
The authors define score study as the process in which music notation and other printed information provided in the score are systematically examined and thoroughly assimilated. The Guide to Score Study is an invaluable reference that can be used to supplement undergraduate conducting classes and provide a well-conceived method for score study for the experienced wind band conductor. It dives into the most fundamentally neglected part of conducting, the learning of a musical score. The authors have put together a text that not only provides a process for conductors to follow to learn a new score, but a way of taking logical steps to elicit a well founded interpretive analysis. The included analysis of Percy Grainger's Irish Tune is complete and well researched. The text truly addresses an aspect of a conductor's education that requires guidance.

0 of 0 people found the following review helpful.
Looking to get more out of your score study?
By Kenneth L. Peters II
This book is a great resource for new and old ideas on how to get more out of score study. It gives a great outline to follow as well as examples to test your skills on.

2 of 2 people found the following review helpful.
Great guide for score study
By Maria Oconnor
Battisti's book is easy to read and easy to apply to actual score study and conducting of a wind band. The inclusion of examples and organized charts makes score study a less daunting task, especially if someone is new to conducting and rehearsing a wind band.

Though the examples and text is aimed specifically toward wind bands, the contents of the book can be applied toward any medium-large size ensemble score, including string or full orchestras.

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