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This Business of Concert Promotion and Touring: "A Practical Guide to Creating, Selling, Organizing, and Staging Concerts", by Ray D. Wadd
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The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring
- Sales Rank: #58977 in Books
- Published on: 2007-10-02
- Released on: 2007-10-02
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .80" w x 6.20" l, 1.15 pounds
- Binding: Hardcover
- 272 pages
About the Author
Roy Waddell is Senior Writer, Touring,
for Billboard magazine. His weekly
column, On the Road, keeps him in
regular touch with agents, promoters,
artist managers, business and
venue managers, ticketing agencies,
and everyone else
associated with this business of concerts.
He lives in Hendersonville, TN.
Richard D. Barnet, a professor in the
Department of Recording Industry at
Middle Tennessee State University, is
co-author of Controversies of the
Music Industry. He lives in Nashville, TN.
Jake Berry, co-owner of Production
Alliance, has worked in production
management of tours by Tina Turner,
the Rolling Stones, Madonna, AC/DC,
Metallica, and Motley Crue. He lives
in Scottsdale, AZ.
Most helpful customer reviews
1 of 1 people found the following review helpful.
simple and effective
By Ray Massie
The book does a nice job giving you the basics of concert promotion. It was more cool to me as I knew and one third of the people mentioned and quoted in the book. The information stayed very simple and easy to understand for a beginner. I am thinking there are a lot of experienced road warriors who wouldn't know ALL the details of the choreography that goes into putting on a daily show.
1 of 1 people found the following review helpful.
Excellent Book!!!
By Kylie the City Girl
It's so hard to find books about the music business these days that are not out of date, but this book is the best one that I have read so far. It tells you about the industry from an artists' perspective and from the business perspective, while also providing a road map of how to be successful in the concert industry. I really enjoyed this book and will keep it for future reference later in my career and life.
0 of 0 people found the following review helpful.
Concert Promotion
By A Customer
Awesome, very informative. A must read for the basics!!! I learned a lot. Recommend reading to all, again a must read.
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